Hirin: Back from outer space

The Art of Inspiration

Some products are more than just tools—they’re works of art, imbued with vision, nostalgia, and a story waiting to be told.

For this campaign, we started with the Hirin designed by Dew Hara who drew inspiration from the sci-fi shows and movies of his childhood. Every line, material choice, and function was shaped by the aesthetic and futurism of classic 80s science fiction. But we didn’t stop at the product itself—because creativity doesn’t exist in a vacuum.

To celebrate the idea that products can be art, and art inspires more art, we handed the product off to an artist and filmmaker, Tucker Barrie. The result was a mesmerizing stop-motion sci-fi intro, where the product became a character in its own retro-futuristic 80s-style opening sequence—complete with dramatic lighting, synth-heavy soundtrack, and a sense of cinematic wonder.

The campaign unfolded as a conversation about creative momentum—how one idea leads to another, pushing design and storytelling forward. It resonated deeply with our audience, reminding them that the things we create today lay the foundation for the innovations and art of tomorrow.

Because at the end of the day, great design isn’t just about function. It’s about inspiration.