SUPREME x CRKT Collab

Precision in Motion

When two brands with distinct identities come together, every detail matters. For this CRKT x Supreme collaboration, we needed to move fast—producing a campaign on a tight timeline while ensuring every asset aligned seamlessly with both brands’ aesthetics.

Working within CRKT and Supreme’s brand guidelines, we developed a striking visual campaign that balanced CRKT’s rugged craftsmanship with Supreme’s bold, streetwear-driven identity. The project required a dynamic mix of photo and video assets, carefully crafted to fuel hype and drive engagement ahead of the product drop.

With speed and precision, we executed:
- Crisp, high-contrast product photography that highlighted the knife’s premium design and Supreme’s signature branding.
- Fast-paced, high-energy video content that matched Supreme’s visual storytelling—gritty textures and sharp edits that spoke to both EDC enthusiasts and streetwear collectors.
- Social-first rollout strategy, ensuring assets were optimized for maximum impact across Supreme’s and CRKT’s platforms.

The result? A campaign that dropped as smoothly as the product itself—delivering on both brands’ expectations, amplifying excitement, and solidifying the collaboration’s place in both knife culture and streetwear.