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P1LOT: Alone
Project Type
Photography + Music Video + Social Campaign
Date
2019
Music, Mental Health & Movement
When artist P1LOT set out to release his latest music video, it wasn’t just about the song—it was about starting a conversation. The project became the catalyst for a mental health awareness campaign and fundraiser, using music as a platform to bring real stories to the forefront.
To launch the video, each actor in the project shared their headshot and a personal story about mental health—how it had shaped their life, why this project mattered, and what they hoped to inspire in others. Alongside these heartfelt posts, they linked to the video, creating a ripple effect of awareness, vulnerability, and support across social media.
The campaign gained momentum, ultimately meeting its fundraising goals and amplifying its reach beyond expectations. It even caught the attention of local hip-hop radio stations, further validating the power of music as a force for change.
At its core, this project was proof that art can be more than expression—it can be action. It can challenge stigma, build community, and remind us that no one is alone in their struggles. Through Alone, music became the bridge between awareness and impact, leaving a lasting impression both on and off the screen.
